I usually refuse to tell people about my job directly, because oftentimes the first question anyone asks is: „How do you make money blogging?„. And while it’s sometimes really annoying, I totally get it.
I mean, if I were at their position, I would obviously ask the same! So, today I want to tell you how it’s possible to make money as a Blogger and how you can do the exact same thing.
Before we jump right in, it’s most important to bear in mind that before you can earn money being a blogger, you need a dedicated audience and create a network. That’s actually the hard part about ‚becoming a blogger‘. It won’t happen overnight and it’s hard. You need good articles, high quality pictures, business knowledge, and much more.
But just because it’s hard, doesn’t mean it’s impossible.
Affiliate Marketing is possible even without a blog! You simply sign up to a program and for every person who purchases something by clicking on the unique affiliate link, you’ll get a small commission of the purchase price.
Some popular affiliate programs among bloggers include Booking.com, Amazon, and GetYourGuide.
I personally do not spend much time with affiliate marketing, but I know a lot of people who earn their money solely based on this!
Advertise your Website
In order to be able to advertise your website, you’ll much likely need around 10k-30k page views per month. Adding display ads to your website means that you earn money with every click. Normally, you’ll have banners, snippets of text, pictures or pop-ups on your website and they appear to your readers when they browse your page.
Once you’ve set up the ads on your website, they bring you steady income (dependent on your traffic, of course) and can be a great source of passive income.
As you may see, I myself do not display ads on my website as I just do not like the user experience this creates. I know that many websites use them and there may be tons of people who are okay with that, but I do not really like these irrelevant ads in interesting blogposts. If you do not have this problem, go ahead and use them. Possible programs you could join are Google Ads and Mediavine.
After telling you what I do not like or do not do, let’s start with things that I do on a regular basis.
If you have a good eye for photography, then brands and companies (or even other bloggers) will approach you asking to purchase the rights to use your images.
I’m not gonna lie, some will even use it without permission or ask if they can get it for free, but you should be aware of your worth! Do not let someone use your pictures without permission. When you want to give photos away for free, it’s okay. But it should be your decision to do so.
When selling images, be sure to determine the usage of the photos (i.e. Website, Online Marketing, Offline Marketing) as this will change how much you should charge.
Sponsored Blogposts or Social Media Coverage
That is actually something I do on a regularly basis. Sponsored posts, when done correctly, should be a win-win for everyone who is involved.
Normally this ends up in promoting a product/brand via Instagram, Blog, Pinterest, Facebook or whatever Social Media you’re using.
All sponsored posts should be clearly marked as sponsored and the links to the company should be no-follow.
Another thing that I discovered after having my MBA from RWTH Aachen: Consultancy Work! Over the years you develop a lot of skills, such as SEO, branding, curating, online marketing strategies and growing social media accounts. I offer consultancy for Instagram and Pinterest. For more information, e-mail me firstname.lastname@example.org.
While this way of making money isn’t strictly linked to having a blog at all, it can be a great way to showcase your work and build your portfolio while you are also building your own website.
When I first started, I began to create content for other travel bloggers. This gave me experience in blogging and increasing my online presence but also was work that I could showcase to others.
In sum, you can see that there are plenty of methods to earn money whilst blogging. Some methods are straightforward, others are more creative and harder work.